INGENIUS - Creator Marketing company for the Next Gen

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OUR COMPANY

At INGENIUS, we bring together designers, strategists, and makers to craft bold, thoughtful experiences that put creator and culture at the center.

Earned Media Value Generated

20M+

ROI Improvement

50%

Clients reported better ROI within 1 month.

Client Retention

50%

Come back for second or third projects.

At INGENIUS, we bring together designers, strategists, and makers to craft bold, thoughtful experiences that put creator and culture at the center.

Our achivements

Where creators power commerce and we build the creative infrastructure.

Creator marketing sits between two truths: creators who shape culture and brands that build commerce. INGENIUS was built to do more than connect them — we translate between them.

The industry has marketplaces, but they trade on follower counts and gut instinct. We're building a different kind of marketplace — one that's culture-native, intelligence-led, and built for the studios, brands, and creators actually moving the work forward.

The Origin

Streamlining a fragmented system

INGENIUS launched in 2024 with a goal to simplify the fragmented ecosystem of influencer marketing. What began as a way to streamline the tools, talent, and payments, quickly highlighted a bigger problem. Structurally, the tools being built for this type of marketing weren't keeping pace with the creatives running it.

Website design

Best agency of the year

The Thesis

Powering a Creator-led future

INGENIUS scaled impact across a strong community of brands, agencies and the talent they needed to unlock distribution. Scaling and programs wasn't just about the tools being used or the campaigns being executed - it became about the strategy and insights that powered it. The more brands used the tools, and built with the team, the more it became evident that single point tools weren't the answer

Visual Identity

UI Exploration

The Shift

Compounding brand and creative intelligence.

We couldn't stop at campaigns. The magic was in what came before the campaign brief was ever created - as the industry matured, a new window opened. Artificial Intelligence made it possible to execute campaigns beyond simple tooling - to take the energy of agency with the depth and intelligence of a data firm. As one customer put it: "McKinsey for creator strategy, except you don't just leave a deck." Our opportunity was immediately clear: Culture-led brands in music, sports, and lifesyle. So we built studio

CSS Design Awards

Interaction Design

The Practice

Built for the Agentic era of culture-led marketing

Studio is an INGENIUS platform designed specifically for brand and agency teams running culture-forward marketing campaigns. It turns influencer marketing from a manual operation into an intelligent system of record. Teams define the goals. Studio handles research, discovery, program formation, optimization and reporting. What started as a single tool is now a contextual platform powering brand and creator strategy across music, sports, lifestyle and tech.

Innovation

Creative Tech

The Horizon

Cultural Intelligence built for the next era of scale

INGENIUS is the only agency that both speaks the language of culture and delivers it end-to-end for brands needing the output. Culture shows up before the algorithm can place it, and teams needs to move at that speed, deliver volume, and accelerate moments. They need intelligence that moves faster than the market. As INGENIUS continues to power campaigns across industries, these frameworks become training ground for what's next. Custom agents built for culture, community, and commerce, in the categories that shift it. Because this future belongs to those who build it today.

Innovation

Creative Tech

The Origin

Streamlining a fragmented system

Website design

Best agency of the year

The Thesis

Powering a Creator-led future

The Shift

Compounding brand and creative intelligence.

The Practice

Built for the Agentic era of culture-led marketing

The Horizon

Cultural Intelligence built for the next era of scale

Streamlining a fragmented system

Website design

Best agency of the year

Powering a Creator-led future

Compounding brand and creative intelligence.

Built for the Agentic era of culture-led marketing

Cultural Intelligence built for the next era of scale

OUR COMPANY

Our Team

Meet our expert team

Our talented team combines creativity, expertise, & passion to deliver exceptional design solutions.

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LaTecia Johnson

CEO + Chief Consultant

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Shawn Filer

Head of Partnerships

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Vanessa Beals

Head of Creators + Talent

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Victor Tyler

Social Strategy - Creator in Residence

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Alisia Johnson

Account Director

Our Work

Where Culture Powers Commerce.

From breakthrough creator programs, to legacy brands rethinking relevancy strategy, to sports fandoms, and legendary moments - we show up wherever culture is present, and amplify it.

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