INGENIUS Acquires Arnio

Today, I’m excited to share that Arnio is officially joining INGENIUS, and Arnio’s founder will be stepping into the role of Head of Commerce at INGENIUS. 

I initially met Greg when he joined Antler’s 2025 cohort but, over the last few months, I’ve had the opportunity to work closely with him as we both built our companies.  

What started as two founders sharing ideas quickly became a much bigger conversation.  We realized we were building toward the same future from two different perspectives.  I launched INGENIUS because I firmly believed that creators were the media companies of the future - and that brands would be the studios.  My definition of creator has expanded, but this definitive belief has not. 

I’ve always seen us as a new kind of growth partner - one that is AI native and culturally fluent - bringing together technology, brand intelligence, strategy, and execution into one fluid system, with a growing ecosystem across sports, music and entertainment. 

With Arnio, we are bringing the consumer lens into full focus, helping brands understand who their customers are, what they care about, and how they actually behave. 

That closed loop system, from idea to implementation, and all the points in-between, is what made the partnership a no brainer.  Together, we connect what’s happening around the brand with what’s actually resonating with the customer. 

For INGENIUS’ next phase, there is no better loop. 

In addition to what Greg has built through Arnio, his experience as a DTC and 2x exited founder, plus stints at Comcast Advertising and Under Armour  - make him the perfect partner as we step into the next phase at Ingenius. 

Rather than continuing to build alongside each other, we decided to invest in each other and build together.

I’m excited to welcome Greg and Arnio to the INGENIUS family and can’t wait to share more about what we’re cooking up in the near future. 

Excited for this next chapter and honored to have Greg join us as Head of Commerce. 

We’re just getting started.