POWERING THE FUTURE OF MEDIA.
We're the one-stop solution for creator-led marketing at scale.
We’re your all-in-one solution for creator-led marketing, built to streamline every step of the process. From finding the right creators and negotiating partnerships to crafting standout campaigns and delivering measurable results, we make scaling creator collaborations simple, seamless, and impactful. Whether you’re a startup or a global brand, we’re here to handle it all—so you can focus on growing your business.
Creator Discovery & Matching
Spending countless hours sorting through creators to find the perfect match for your brand? We handle that.
Creator Communications
Managing endless follow-ups and convincing creators to believe in your vision? We handle that.
Negotiating deals that feel like wins for everyone involved? We handle that.
End-to-End Campaign Strategy
Crafting campaign ideas that capture attention and break through the noise? We handle that.
FOR CREATORS, BY CREATIVES
At our core, we are a team of creatives, entrepreneurs, and technologists who believe the future of media will be creator-led.
ABOUT US
Hi, We're INGENIUS.
INGENIUS has been in the influencer marketing game since 2023, but our team of social media professionals, marketing executives, developers, designers, and influencers have a collective multiple decades of experience leading campaigns and managing $2B+ in budgets throughout their career.
We saw firsthand just how complicated the process was from identifying the right, high-value creators, to negotiating with each team, then managing internal and external freelancers to deliver the content all before understanding whether the campaigns drove ROI across the marketing funnel.
We think there's a better way to do influencer marketing. And, we're building it.
ACTIVATING INFLUENCE
On platforms like TikTok, Instagram, and YouTube, creators are no longer just amplifiers of brand messages—they’re cultural powerhouses shaping awareness, perception, and loyalty for products and services.
For brands, tapping into this cultural capital has never been more accessible.
We believe the best creator collaborations are built on mutual success. Brands achieve measurable results and cultural relevance, while creators gain opportunities to scale their influence and earn sustainable income.
At INGENIUS, our goal is to be the long-term partner for brands and creators alike, bridging the gap between creativity and execution with tools, insights, and strategies that redefine what’s possible. Whether it’s crafting a groundbreaking campaign or launching scalable solutions, we’re here to make impact happen.
Our mission is simple: to transform the way brands and creators connect, collaborate, and create, one innovative campaign at a time.
Meet the Team
LaTecia Johnson
CEO & Founder
Cultural strategist. Fell in love with creators. Built brands from scratch. Scaled business programs from scratch. Dominated at agencies and startups. Led growth at Formless, helping creators thrive in the digital economy. Took Royal.io to the next level by unlocking revenue streams for artists. Now, as CEO of INGENIUS, she’s rewriting the rules of creator-led marketing and finding it’s more rewarding than any strategy deck she’s ever built.
Chase Moody
Head of Engineering
Problem solver. Code wrangler. Builder of scalable systems. Chase started in startups, mastering engineering and product development. Led engineering at Royal.io, bringing innovative ideas to life for artists and fans. Now, as Head of Engineering at INGENIUS, he’s architecting the future of creator-led campaigns and finding it’s more exhilarating than debugging at 2 a.m.
Umar Brimah
Head of Partnerships
Connector. Deal maker. Growth strategist. Umar thrives at the intersection of relationships and results. With a history of driving revenue and building strategic alliances, he’s a pro at turning opportunities into long-term value. Now, as Head of Partnerships and Growth at INGENIUS, he’s scaling creator-led marketing with visionary collaborations
Ashley Williams
Head of Product Strategy
Problem solver. Product strategist. Ashley has a talent for translating ideas into impactful products. With a career spanning startups and creative agencies, she’s mastered the art of aligning user needs with business goals. Now, as Head of Product Strategy at INGENIUS, she’s shaping the future of creator-led marketing
MEET THE LEADERSHIP TEAM
LaTecia Johnson
Founder & CEO
Chase Moody
Head of Engineering
Umar Brimah
Head of Partnerships
Ashley Williams
Head of Product Strategy
