Personal AI
Personal AI: From Launch to #1 on Product Hunt
The Context
Personal AI is an AI trained on the memories that move you—a personal AI that learns from your data to become a digital extension of yourself. In 2021, after raising their round, they needed to launch the product and hit key user acquisition milestones fast.
They came to VSNRY to develop a launch strategy that would cut through the noise and build authentic connection with their target audience across multiple activation points.
The Insight
Product launches in the AI/tech space are crowded. Every week, dozens of products compete for attention on Product Hunt and in tech press. The difference between a forgettable launch and a category-defining one isn't the product alone—it's the orchestration: timing, hunter selection, PR sequencing, and a user journey that converts attention into adoption.
The Approach
Phase 1: PR Strategy. We created an outreach list targeting top media contacts in Tech, Entertainment, and Emerging Tech. We managed detailed release and embargo terms, and developed press releases plus on-site content for the launch.
Phase 2: Launch Strategy. We built user journey maps and ideal customer profiles specifically for the launch. We secured a top "Hunter" for Product Hunt and organized a multi-launch effort. The strategy included securing placement in Product Hunt's "Launches of the Week" and developing an onboarding funnel to move users seamlessly from Product Hunt → Waitlist → Platform.
Phase 3: CES Activation. We extended the launch momentum into CES, positioning Personal AI for maximum visibility during the industry's biggest consumer tech moment.
INGENIUS
INGENIUS is the operating system for culture, creators, and commerce. At our core, we are an AI-native creative agency + consultancy specializing in strategy, marketing, and immersive brand experiences that drive culture and impact.
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