Activate Your Influence: The Future of Creator Marketing

Traditional media is dying. This isn’t hyperbole. Over the last two years, we’ve seen weekly reports of layoffs, shutdowns, and consolidations. The acceleration of technology, the rise of the creator economy, and changes in Name, Image, and Likeness (NIL) mean that anyone with a cell phone, internet connection, and access to an app store can create, upload, and release content instantly.

We’re moving toward a world where everyone is a media company. However, the tools available for media companies and their teams have not progressed at the same rate. Today, managing a campaign involves many moving parts. It requires outreach, sourcing, communication, and coordination across 20+ different tools. Despite this, many manual tasks still burden creators and brand clients throughout the lifecycle of a campaign.

This fragmented and broken ecosystem is not sustainable. So, we’ve envisioned a new world with INGENIUS, where agencies, brands, and creators work together seamlessly.

Why A Creator Marketing Platform?

Brands, both B2B and B2C, face the challenge of juggling multiple systems. They need to manage teams, engage audiences, distribute content, and track revenue. This leads to more time spent on administration and less time in their zone of genius. Our early research shows that for every high-end creator earning over $150,000, they leave $1 million in revenue on the table due to lost time. The agencies supporting them and the brands investing in them lose even more.

INGENIUS solves this issue holistically. It offers more than just standard CRM functionalities. Our platform is intuitive for agencies and brands while being built for the creators they serve.

Some may wonder if the creator economy really needs another tool. The answer is no; they don’t need another tool. They need the right tool. That’s what we’re building with INGENIUS—a platform that creative teams won’t want to live without. It combines power with seamless integration into the tools they already love.

The Master Plan

Our initial product is designed for agencies and brands that recognize the intrinsic value of a tool offering advanced functionalities. These include Revenue Tracking, Project and Campaign Management, Curated Opportunities, and End-to-End support to scale growth through creator program management. We also provide pitching support to expand their footprint and increase revenue. Our brand acquisition system meets the needs of brands and agencies, granting them access to deals they might not have secured otherwise. This exponentially increases their capacity while highlighting the business intelligence needed to scale.

Brand & Creator Relationship Management (BCRM)

Effortlessly manage relationships with talent, influencers, and clients. Our BCRM system streamlines communication, contract management, and partnership optimization. This ensures seamless collaboration and enhances client satisfaction.

Project and Campaign Management

Simplify project management and campaign execution with our centralized platform. Track campaign timelines, milestones, and deliverables with ease. This empowers you to stay organized and in control every step of the way.

Next, we’re tackling analytics and reporting. Our partners can harness the power of data to gain actionable insights into campaign performance. They can measure ROI and track key metrics to drive informed decision-making and optimize strategies for success.

We’ll continue partnering with brands that see the value in creator-led campaigns. We’ll pair them with creators who can deliver content at scale. This makes it easier than ever to launch a campaign, grow revenue, measure performance, and stay in your zone of genius. We’ll help brands find the creators they need. We’ll also help agencies manage their creators, contacts, opportunities, and revenue while supporting creators in delivering their final products—all within the same ecosystem.

Looking Ahead

The last few months have been absolutely wild for us! We’ve partnered with amazing brands like Reebok, Liquid Death, Integral Studio, 24/7 Artists, and more. These brands are committed to building a Creator Economy that works for everyone.

We’re grateful for the opportunity to serve so many partners early in our journey. The next stage for us is delivering scalable tools that cater to the needs of the brands driving culture forward and the next 500 million creators building the future of media and entertainment.

INGENIUS is in shipping mode. Our mission is to accelerate the path to market for global brands and empower the next generation of creative genius. We provide the tools, resources, and knowledge they need to expand globally and make more money.

Join us.