Influence & Impact: Greenwood Ave. x INGENIUS Partner to Power the Next Era of Creator Marketing

Culture moves the world — but influence without impact is just noise. At INGENIUS, we believe culture isn’t just something you chase — it’s something you measure. That’s why we’re proud to announce a new strategic partnership with Greenwood Ave, a Black-owned advisory firm and creative powerhouse that’s been shaping stories at the intersection of talent, community, and commerce.

Greenwood Ave. is no stranger to impact. They’ve worked with brands like Powerade, C4 Energy, and Throne alongside athletes like Sha'carri Richardson, Cam Ward, and Flau'Jae to bring culturally rich campaigns to life — building creative that’s not just seen, but felt. And now, we’re joining forces to take that vision even further.

“We’ve always told stories that move culture — now we can show how they move business, too.” — RJ Harris, Managing Partner, Greenwood Ave.

Together, we’re reshaping how campaigns get launched, tracked, and scaled — giving brands, agencies, and creators the tools to build real momentum from the ground up.

Through this partnership, we’ll combine Greenwood Ave.’s creative and cultural firepower with INGENIUS’ campaign infrastructure, automation, and measurement suite — making it easier for brands to launch campaigns that are not only meaningful, but measurable.

What This Partnership Means for Brands:

• Faster execution: INGENIUS tools allow Greenwood Ave. to streamline creator sourcing, campaign setup, and reporting.
  

• Stronger storytelling: Greenwood Ave.’s team leads with authenticity — and now, with the data and infrastructure to scale it.
  

• Real ROI: We’re closing the loop from culture to commerce with performance insights baked into every campaign.

This partnership marks a shift in how creator-led marketing gets done. Less friction. More alignment. Better outcomes.

Because when creators, agencies, and platforms align — the result isn’t just content. It’s cultural momentum.

Campaigns launching this quarter will tap into the full INGENIUS Measurement Suite — delivering real-time analytics, tracking creator contributions, and quantifying cultural impact from the moment they go live. We’re starting with rollouts across fashion, entertainment, sports, and CPG — and it’s only the beginning.

This isn’t just a partnership — it’s a new standard.

For creator-led brands. For culturally aligned teams. For the ones who know that moving fast is good, but moving smart is better.

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📍 Learn more about Greenwood Ave: www.greenwoodave.co

📍 Discover INGENIUS: www.ingenius.studio

We’re excited about what’s next.