About inKind

While based in Austin, inKind has been helping hospitality brands scale through upfront capital and a consumer-friendly credit ecosystem. With a fast-growing network of local restaurants and national partnerships, inKind saw F1 weekend as the perfect cultural moment to activate new diners — and turn dining credits into community currency.
 
About INGENIUS

INGENIUS is the end-to-end operating platform for creator-led marketing. Built by cultural operators, for brands that care about context, INGENIUS helps media companies, agencies, and platforms streamline everything from creator matchmaking to campaign measurement. For this activation, INGENIUS didn’t just support — it co-created the moment with a mix of talent sourcing, experiential production, and performance tracking.


Challenge

F1 weekend in Austin is one of the most culturally dense, high-traffic moments of the year — especially for a city built on hospitality. For inKind, it was more than a moment to drive app downloads. It was a chance to put local restaurants at the center of the cultural conversation. The challenge was standing out amid the noise — and doing it with authenticity.

INGENIUS Solution

inKind tapped into the INGENIUS network to turn its credit offering into a creator-led movement. The campaign included:
 

• Creator Discovery & Activation: A curated list of 9 high-impact tastemakers aligned with dining, nightlife, and culture.
   

• Story-Driven Distribution: Organic, timed posts across Instagram and TikTok during peak event hours.
   

• Real-Time Measurement: Credit redemption, creator ROI, and campaign reach tracked through INGENIUS’s Measurement Suite.
   

In parallel, INGENIUS hosted a high-energy F1 weekend party that brought together over 1,000 creators, tastemakers, and cultural connectors. The event was produced by in-house agency Visionary Rising, and co-created with a curated lineup of 6 local DJs, 4 cultural curators, and key partners across Austin's nightlife scene. Every element—from the music to the guest list—was built to reflect the pulse of Austin during F1 and maximize shareable content.

Together, INGENIUS and inKind made dining feel like the headline — not the afterthought.