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The ROI on the Creator Conclave was clear — high-quality reach, authentic engagement, and new brand evangelists. INGENIUS gave us a playbook for turning cultural capital into measurable outcomes.
Connor Thompson
U.S Retail & Strategy, Key Accounts
How Reebok Used INGENIUS to Turn a Conversation into Cultural Capital
INSIGHTS FROM
@reebok
4.3M
Sportswear
INDUSTRY
Experiential
Events & Activations
THE RESULTS
10M+
combined follower reach
across activated attendees and guest lists.
2M+
earned media impressions
across event content
125+
creators activated
across campaign content, collected in real-time
100%
purchase intent
generated during the campaign window
About Reebok
Reebok is an iconic athletic wear brand with a deep cultural legacy in fitness, streetwear, and sport. As the brand looks toward the next generation of influence, Reebok is investing in creator-led storytelling to reestablish cultural relevance.
About INGENIUS
INGENIUS is the infrastructure layer powering creator-led marketing. From sourcing and activation to performance tracking, INGENIUS helps brands move fast, measure what matters, and stay embedded in culture.
Background
In September 2024, during a high-energy weekend in Austin, Reebok partnered with INGENIUS to host the inaugural Creator Conclave — an invite-only experience that brought together top-tier creators, brand partners, and industry voices in one unforgettable space: a mansion party designed for conversation, creation, and connection.
More than just an event, the Conclave was a statement: creators are no longer just influencers — they’re infrastructure. And Reebok is here to invest.
Challenge
Reebok wanted to show up during in Austin in a way that felt earned, not expected. Instead of sponsoring an opening at a store or running a booth, they aimed to bring the right people together and start a bigger conversation around creator economics, ownership, and the future of branded storytelling.
INGENIUS Solution
Working closely with Reebok, INGENIUS:
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Designed and produced two full experiences from concept to execution
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Curated the guest list of high-value creators, media founders, and brand operators
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Managed outreach, RSVP, gifting, and IRL content capture
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Leveraged the events to spark ongoing creator brand partnerships via the INGENIUS Acquisition Suite
Why This Case Study Matters
This wasn’t an event. It was a signal. Reebok and INGENIUS didn’t just throw a party — they created space for cultural conversation that built real momentum. It was about trust, resonance, and creating conditions for long-term brand equity.
The Partnership
The Reebok x INGENIUS partnership is built on shared values: culture first, creators as partners, and long-term storytelling over short-term noise. The Creator Conclave was the beginning of a deeper, more intentional relationship between brand and community.
Want to activate cultural capital that lasts?
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